MARK ELLIOTT AT INFINITY AWARDS

At the beginning of March POV Design Director Mark Elliott was invited to speak at the new Infinity Awards, held by Illumni Blog in Sydney. He spoke about the value of creativity and how lighting designers are inspired by creative processes. Yet he feels the value of their creativity has been degraded in recent years.

Perhaps new technology forces designers into a rigid world of 3D modelling. Reverting to paper and pencil and visual dialogue might provoke discussion and imagination, liberating a more creative approach.

He called for Lighting Designers to break the cycle, get back to what they love and drive creativity back into the industry. Why should artists and sculptors take all the creative laurels?