FF + POV merger

POINTOFVIEW, the award winning creative design consultancy; specialising in architectural lighting design and audio-visual systems design; founded in Australia in 2002, today announced it is merging with UK and Hong Kong-based FIREFLY Lighting Design to create a new brand, FPOV.

Following from strong growth over the last few years and acquisition of lighting design studio TDLD on the Gold Coast of Australia, the merger creates a truly global, independent lighting and audio-visual design studio with over 40 designers across eight studios in London, Bath, Sydney, Melbourne, Gold Coast, Perth, Dubai and Hong Kong.

FPOV launches with a shared, integrated design philosophy, where lighting and AV enhance the architectural environment rather than imposing upon it. The deal stems from past work collaborations and a desire to create beautiful environments globally; underpinned by the service and design innovation evident in benchmark projects such as Qantas First Class Lounge-Sydney, Microsoft Store-Sydney, W Hotel-Brisbane, Westpac Head Office-Sydney, Etihad Towers-Abu Dhabi, Cathay Pacific First Class Lounge-Hong Kong, Great Northern Hotel-London and Hakkasan Restaurants worldwide. The merger responds to the growth in demand of the global studio approach.

The newly merged business will service the increasingly international nature of clients from a range of sectors including hospitality, residential, retail, civic, commercial, workplace and bespoke luminaire design.

FPOV’s leadership team consists of Mark Elliott as Global Creative Director, Bernie Tan Hayes as CEO, Managing Director John Lau and Design Director Peter Veale; accumulating over 80 years of combined experience.

Commenting on the deal, Mark Elliott, Global Creative Director, said, “This is an incredibly exciting time for both businesses as we merge to create one of the world’s leading lighting and AV consultancy. FPOV is built on a shared passion to deliver class leading projects with an increasing emphasis where lighting and AV are designed in unison and intertwined. To be working globally with likeminded friends is the ideal way to expand our design studio.”

2019 will see FPOV deliver world class projects; working with global leaders in design and architecture; such as Crown Resort Barangaroo-Sydney, Resorts World-Manila, Hakkasan Dubai and projects with Rosewood Hotels and Sungroup Vietnam.