Jewel, Gold Coast
Watch videoProject team < 1 minute
- Client: AW Jewel Pty Ltd
- Architect: DBI Design
- Project Builder: Multiplex
- Photographer: Desert Island Media
- FPOV Studio Leader: Ash Dowthwaite
- Contact: ashd@f-pov.com
Key points
The integration of lighting on facades transforms Jewel Gold Coast into a landmark that captivates viewers and enhances its surroundings.- Lighting technology is leveraged strategically to establish a strong brand identity and add value to the development.
- Light is applied purposefully to enhance the architectural design and create a meaningful and iconic experience.
The integration of lighting on facades transforms Jewel Gold Coast into a landmark that captivates viewers and enhances its surroundings.Summary
Jewel Gold Coast, a highly anticipated project, has been thoughtfully designed to create a breath taking and emotional experience. Situated between Surfers Paradise and Broadbeach, this development stands as a beacon of innovation and beauty, redefining the landscape of its neighbourhood. AW Jewel Pty Ltd, in collaboration with DBI Design and Multiplex, we worked together to bring this remarkable project to life.
Approach + Gallery
We recognised the profound impact of integrating lighting into the architectural design of Jewel Gold Coast. Our goal was to create more than just a building; we aimed to craft a landmark that would evoke emotion, enriching all who encounter it. With a focus on meaningful application, we strategically employed lighting technology to breathe life into the facade.
By carefully placing LED nodes at calculated distances, we created powerful lines that draw the eye and make Jewel Gold Coast a magical presence even from a distance. Moreover, our lighting system was designed to showcase the building’s ability to sparkle at specific times, infusing it with an enchanting allure. Under the expert guidance of FPOV Studio Leader Ash Dowthwaite, our team ensured that every element of the lighting design aligned with the client’s vision and architectural intent.
Result
The integration of lighting technology on the facade of Jewel Gold Coast has brought about a mesmerising transformation. The strategic placement of LED nodes and the ability to make the facade sparkle at specific times have provided the building with a dynamic essence. This innovative approach has not only granted Jewel Gold Coast a unique and distinctive identity but has also significantly enhanced its brand value. The meaningful application of light to architecture has allowed Jewel Gold Coast to transcend its surroundings, standing tall as an iconic and recognisable destination. This project beautifully demonstrates the power of lighting to create memorable experiences and elevate the overall design. Through the successful execution of our lighting design, Jewel Gold Coast has become extraordinary proof to how lighting technology can enhance architectural landmarks and leave a lasting impression.