Ling Ling Dubai, part of the Hakkasan Group, goes beyond being a mere dining experience. Our mission was to craft a signature destination for dining, drinking, and dancing. This venue boasts multiple areas, including a nightclub, where each space needed to be carefully assessed as part of the customer’s journey.
Our creative journey encompassed multiple projects in one, with thoughtful links between spaces. For example, the lift lobby graphics wall changes colour to match the RGBW lighting in the lift, which, in turn, matches the reception area’s ceiling. While our brief didn’t demand contextual fit, our approach aligned with the desire for guests to see, be seen and share their experiences on social media.